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Mike Tatum is a CRM and Lifecycle Marketing expert who builds, deploys, and optimizes data-driven customer engagement systems that deliver measurable growth. He has led initiatives that doubled sales, boosted customer retention, and significantly increased campaign revenue for brands like Athletic Greens, SurveyMonkey, and Prismfly. Skilled across leading CRM and automation platforms, Mike blends strategic vision with hands-on execution to maximize performance and customer lifetime value.
