Here are some common terms you may come into contact with in ecommerce.
Here are some common terms you may come into contact with in ecommerce.
A way to let search engines and site visitors know that a webpage moved to a new address. Customers who bookmarked your old webpage will be redirected to the new one.
When you visit a website that doesn't exist or couldn't be found on the sever because the webpage was moved or deleted, the broken link redirects to a 404 error page where a message indicating this error is shown.
A statistical testing method used to compare two versions of a webpage or element to determine which version performs better.
The percentage of users who start a specific process or task on a website but do not complete it.
Above the Fold
The portion of a webpage that is visible without scrolling, and optimizing this area can impact the conversion rate of the website
Affiliates are those individual's who earn commission by promoting other company's or people's products online. Companies use these third=party individuals to drive traffic to their products/services, for which the affiliates are rewarded with a considerable payment based on terms & conditions.
A marketing strategy that involves partnering with other websites or influencers to promote a product or service in exchange for a commission on sales.
The process of tracking and measuring affiliate marketing efforts to determine their effectiveness and ROI.
Average Order Value (AOV)
The average amount spent by a customer during a single purchase on a website.
Average Time Spent
The average time spent is one of the crucial metrics tracked by marketers to make informed decisions about the site. It refers to the average time spent by your visitors on the website. The higher the average time spent, the better your site is performing.
Bounce rate is defined as the percentage of visitors who leave your website immediately without performing a specific action. Bounce rate is a crucial metric to track because the higher bounce rate shows poor site design and must be tackled soon to improve it
Bundling is the process of selling two or more related products at a slightly reduced price to encourage customers to buy more, which increases your sales. It is also called Product Bundling and is used by eCommerce retailers as a sales strategy during sales & discount season
Call to Action (CTA)
CTA is a prompt or instruction that encourages a user to take a specific action, such as making a purchase, subscribing to a newsletter, or filling out a form. CTAs are essential for eCommerce websites and are often strategically placed on the website's pages to drive conversions.
The act of leaving a website without completing a purchase after adding items to their cart.
The steps a user takes to complete a purchase on a website.
The percentage of customers who stop using a product or service over a specific period of time.
Click-through Rate (CTR)
The percentage of users who click on a specific link or element on a webpage.
The process of identifying which marketing channels or campaigns are responsible for driving conversions and revenue.
The path a user takes from initial visit to conversion on a website.
The percentage of users who take a desired action on a website, such as making a purchase or filling out a form.
Conversion Rate Optimization (CRO)
The process of improving the website's ability to convert visitors into customers or take a desired action.
The ability to track a user's behavior across multiple devices, such as desktop and mobile, to gain a better understanding of their behavior and preferences.
The strategy of offering additional products or services to a customer during the checkout process.
The process of turning satisfied customers into brand advocates who promote a product or service to their network.
The path a customer takes from initial awareness to post-purchase experience with a brand.
Customer Lifetime Value (CLV)
The predicted amount of revenue a customer will generate over the course of their relationship with a company.
The process of keeping existing customers engaged and loyal to a brand.
The process of dividing customers into groups based on shared characteristics or behavior, such as demographics, interests, or past purchase history.
A marketing strategy that involves sending promotional emails to a list of subscribers to encourage them to take a specific action.
A popup or message that appears when a user is about to leave a website, encouraging them to stay or take a specific action before leaving.
A survey that asks users why they are leaving a website or abandoning a purchase, providing insights into areas for improvement.
A series of steps a user takes to complete a desired action on a website, such as making a purchase or filling out a form.
A visual representation of where users click or move their mouse on a webpage, indicating the areas that receive the most attention.
The main web page of a website that serves as the starting point for navigation. Typically, the homepage displays a website's navigation menu and other essential information such as products, services, or content categories.
Key Performance Indicator (KPI)
A measurable metric used to evaluate the success of a specific aspect of a website or marketing campaign.
A webpage designed specifically to encourage a desired action, such as making a purchase or filling out a form.
An incentive offered to a user in exchange for their contact information, such as a free guide or ebook.
The process of assigning a score to a lead based on their behavior and engagement with a brand, indicating their likelihood to convert.
The strategy of promoting a brand or product across multiple marketing channels, such as social media, email, and paid advertising.
A service that processes online payments securely and efficiently.
The strategy of tailoring a user's experience on a website based on their past behavior or preferences.
The process of evaluating and analyzing the features, benefits, and drawbacks of multiple products or services to determine which one best meets the customer's needs, ultimately leading to an increased conversion rate.
Product Grid Page (PGP)
A PGP is a web page on an ecommerce website that displays products in a grid format, typically with a thumbnail image, product name, price, and rating. PGPs are used to display multiple products at once and often have filtering and sorting options to help users find what they are looking for.
The webpage where a product is displayed with its details, images, and pricing.
Quality Assurance (QA)
QA is the process of testing and verifying the functionality, usability, and performance of a website or app before launch.
The design of a website that adapts to different screen sizes and devices, ensuring a consistent user experience across platforms.
A marketing strategy that involves showing ads to users who have previously visited a website or taken a specific action on a website.
Search Engine Marketing (SEM)
The strategy of promoting a website or product through paid search engine advertising.
Search Engine Optimization (SEO)
The process of optimizing a website's content and structure to improve its ranking and visibility on search engine results pages.
The period of time a user spends on a website before leaving or becoming inactive.
Evidence that demonstrates that other people have used and are satisfied with a product or service, such as customer reviews and testimonials.
Statistical Confidence refers to the level of certainty or reliability that can be attributed to the results of a statistical analysis. It measures how accurately the sample data represents the entire population and how likely it is that the results can be repeated.
The speed and efficiency at which a team is able to conduct and complete testing and deliver feedback
The strategy of offering a higher-priced or upgraded version of a product or service to a customer.
User Experience (UX)
The overall experience a user has when interacting with a website or product, including navigation, design, and ease of use.
The process of testing a website or product with real users to identify usability issues and areas for improvement.