Frequently Asked Questions About Our Services

Yes, optimizing site speed and performance is a key part of our process. Faster websites improve user experience, increase conversion rates, and boost SEO rankings, making it a priority in our optimization efforts.

Yes! Systems integration (SI) is a major part of our offering. We handle established technology and can handle home-grown solutions too.

Yes. Prismfly can act as your full development and design resource in addition to the tactical hours required for CRO-centered tickets.

We have a weekly sync with your team for 30 minutes, and we aim for your team to spend less than 5 hours a month. Sit back and watch our team go to work.

Lifecycle marketing is a strategy that engages customers at every stage of their journey, from awareness to retention. It drives revenue growth by fostering deeper customer relationships, improving loyalty, and increasing lifetime value through personalized messaging.

We use data-driven insights to create tailored messaging and experiences for each customer segment. Advanced segmentation and dynamic content ensure the right message reaches the right audience at the right time.

We leverage industry-leading tools like Klaviyo and other advanced platforms for email, SMS, direct mail, and more. These tools allow us to create and manage personalized, automated campaigns at scale.

Success is measured through key metrics like open rates, click-through rates, conversions, and customer lifetime value.

Both! We typically focus on building strong flows first given the potential for ROI is greater. Well built flows reduce dependence on campaigns while maintaining or increasing revenue per send.

We use your existing style guide to maintain consistency. Don’t have one? No problem, we’ll work together to create a guide to define colors, typography, and UI rules. Feedback is incorporated at every stage to refine and finalize the outcome.

Usability is tested with interactive prototypes, internal reviews, and A/B testing during implementation. These steps ensure designs are intuitive, effective, and optimized based on real-world user interactions to align user needs with business goals. We also sync with development for feasibility.

Timelines depend on project scope. Branding projects take 3–8 weeks, while website redesigns range from 8–28 weeks, depending on feedback, iterations, and development. 

Smaller projects like bundle builders or landing pages are usually completed in 1–2 weeks, excluding development.

Yes, accessibility is a priority in our design process. We ensure designs meet ADA compliance standards, creating inclusive experiences that are usable for all customers.

We’re Shopify & Figma experts, with deep expertise in building ecommerce experiences that align with Shopify’s robust features. That said, our design principles and strategies work across all major ecommerce platforms, ensuring flexibility and scalability.

We can also work in most landing page builders and site builders like Webflow or Tapcart Studio.

Collaboration is key to success. We involve you at critical milestones, such as feedback sessions and approvals, while managing the heavy lifting to ensure the process remains efficient and stress-free.

Not a problem at all. We offer customizable services, whether you’re looking for a full-scale brand refresh, an expert review of your current strategy, or personalized consulting sessions to tackle specific design challenges.

We can do both. Whether you need a full redesign or updates to refine your current design, we tailor our approach to meet your goals and ensure consistency with your brand.

We offer ongoing support to implement any design changes you may need. Our team is available to ensure your designs evolve alongside your business.

Not at all. If you don’t have brand or style guidelines, we’ll work with you to define and create an overall visual identity that aligns with your vision and goals.

CRO is the process of increasing the percentage of website visitors who take a desired action. It involves analyzing user behavior, removing barriers, making improvements, and using split testing to ensure the improvement to customer experience and business metrics. 

Visibility & Prioritization! The changes you make could help performance, but could also harm it. A true CRO program goes beyond ideas and incorporates strategic roadmapping, data-driven prioritization, and experimentation to measure customer and revenue impact. Without this visibility, you risk missing valuable opportunities for growth.

It depends. The more session volume your website has, and financial appetite for development and design, the more experiments can be executed. Generally speaking, 2-5 tests per month is a good starting point. For a/b testing, quality is more important than quantity.

All tests should run for at least 2 business cycles, or 14 days. In many cases, depending on session volume and the number of variants in a test, Prismfly will allow the experiment to run longer. Experiments should never be stopped under 14 days unless there is a QA problem.

Prismfly leverages many tools to power our experimentation program, including but not limited to Slack, Asana, Figma, GitHub, Hotjar, Microsoft Clarity, Heap, Littledata, Google Analytics, and Google Tag Manager.

We have a weekly sync with your team for 30 minutes, and we aim for your team to spend less than 5 hours a month. Sit back and watch our team go to work.

CRO is iterative and results vary. While revenue increases of up to 200% are possible, most merchants see a 5% to 30% lift in revenue in our first year as partners. With tracking in place, we typically launch an initial roadmap and experiments in month one, with ROI within 3 months.

Every completed experiment comes with a deck. These reports summarize the hypothesis, duration of the experiment, variations, performance, recommended next steps, and financial impact.

95% of our CRO clients have ecommerce revenues over $5m per year due the data requirements for healthy experimentation. Smaller brands can benefit from non-experimentation based optimization which leverages data, user feedback, and best practice to drive meaningful change.

Yes. Prismfly can act as your run services partner for all development and design needs without slowing down CRO efforts, provided the retainer supports the demand.

Yes, but we exercise caution. Splitting work across agencies heavily slows progress. While we’re happy to collaborate, it’s important to know that most designers and developers have been involved in limited or zero split testing experience which takes months to learn and years to master. Our team is well oiled, built, and structured for managing iterative optimization work.

Prismfly uses industry best practice. We set up a GitHub repository and never work in the live theme. Before any experiments are run, merchants will receive a preview link for final pre launch approval.

Absolutely. Our team is experienced in driving projects from start to finish, setting a clear direction, and handling the details so you can focus on your business. We provide proactive guidance and transparent communication every step of the way.