CRO FAQs

What is Conversion Rate Optimization (CRO)?

CRO is the systematic process of increasing the percentage of website visitors who take a desired action. The CRO process involves understanding how users move through a site, what actions they take, and what's stopping them from completing your desired action. Split testing is an integral part of any CRO program, but it is not everything. General site improvements like website speed and others fall into a holistic CRO program.

Why should we consider implementing a CRO program?

Prioritization & Visibility! The changes you make could help performance, but could also harm it. A true optimization program aims to identify opportunities, use data to prioritize them, then run experiments to measure purchase, basket size. Lack of visibility comes at a tremendous opportunity cost.

How many experiments per month will Prismfly run for my brand?

It depends. The more session volume your website has, and financial appetite for development and design, the more experiments can be executed. Generally speaking, 2-5 tests per month is a good starting point. For testing, quality is often more important than quantity.

How long will an experiment run on my website?

All tests should run for at least 2 business cycles, or 14 days. In many cases, depending on session volume and the number of variants in a test, Prismfly will allow the experiment to run longer. Experiments should never be stopped under 14 days unless there is a QA problem.

What tools does Prismfly leverage for their optimization program?

Prismfly leverages many tools to power our experimentation program, including but not limited to Slack, Asana, Figma, GitHub, Hotjar, Little Data, Google Analytics, Google Optimize, Uptime, and Google Tag Manager.

How much time is this going to take our internal team?

We have a weekly sync with your team for 30 minutes, and we aim for your team to spend less than 5 hours a month. Sit back and watch our team go to work.

What sort of results can we expect and how long does it take?

It varies. CRO is an iterative and ongoing process. We have created global CVR increases as high as 200%, but the average merchant will realize a 5% to 30% lift in CVR in their first year. The first experiments will be launched at the end of month one, and you will begin to see an ROI after at least 3 months.

What are the deliverables?

Every completed experiment comes with a deck. These reports summarize the hypothesis, duration of the experiment, variations, performance, recommended next steps, and financial impact.

Who is qualified for Prismfly’s CRO service?

D2C brands with at least 100,000 monthly sessions. Depending on AOV, we may accept merchants with lower session volume. Over 95% of our clients have online revenues over $5m per year.

Can Prismfly manage more of the development or design backlog outside of CRO tickets?

Yes. Prismfly can act as your full development and design resource in addition to the tactical hours required for CRO-centered tickets.

Can you work with our existing developers and/or designers?

Yes. However, we encourage assigning a single point of escalation. Splitting work is a recipe for poor work quality as standard workflows break.

How is development managed?

Prismfly will set up a GitHub repository. We never work inside of the live theme. Before any experiments are run, merchants will receive a preview link for final pre launch approval.

What is included in Prismfly's Design services?

We handle UX & UI including research. We help brand's without a design system (i.e. buttons, colors, typography, icon set, etc.) create one to ensure consistency. All work is grounded in performance, and we aim to follow the creative side the brand has pre-defined.We do not currently handle photography, copy, banners & graphics, packaging or branding (logos).