Prismfly is a recognized and award winning leader in creating conversion-first ecommerce experiences.
Your one stop for best-in-class performance marketing for DTC

OUR PRINCIPLES

Values equal value

Trust

The cornerstone of strong, dependable relationships with every interaction.

Greatness

Pursuing excellence in all we do, setting the bar high for ourselves and our work.

Results

Dedicated to delivering meaningful outcomes which drive real, lasting positive impact.

Integrity

Guided by strong morals, ensuring our actions align with our values and intentions.

Communication

Clarity, honesty, and openness are key to fostering collaboration and growth.

Services

Creating features and scalability

Services

Creating features and scalability

Conversion Rate Optimization

Customer-Centric Research

Understand your customers better through usability testing, surveys, and screen recording analysis, uncovering insights to optimize their experience.

Data-Driven Experimentation & Roadmaps

Refine your site with A/B testing, personalization, and competitive benchmarking to achieve measurable improvements and drive results.

Clear Communication & Reporting

Stay informed and aligned with dedicated Slack channels, weekly status calls, and detailed experiment reports.

Shopify Development

Shopify Plus Migrations & Integrations

Effortlessly replatform for the flexibility & scale you dreamed of. Integrate your ideal tech stack or let our team help tailor one to your needs.

Custom Features

Advanced account pages, complex shipping logic, bespoke build-a-box solutions—no matter the challenge, see complex requirements unfold as a unique, easy-to-manage front-ends.

Ongoing Support & Optimization

Fly through a consulted backlog trusting your assets to our rigorous code ownership workflows, change-level backups, and activity logs.

Design

Holistic Branding

Elevate your brand with a cohesive ecommerce presence, including pixel-perfect style guides, design systems, and UI elements crafted to reflect your unique identity.

Results-Driven DTC Design

From landing pages to full ecommerce redesigns, your customers will enjoy visually stunning, conversion-optimized shopping experiences.

Collaborative Optimization

Enjoy designs built around your customers’ needs, backed by usability testing, ADA compliance, and data-driven insights to ensure measurable results.

Lifecycle Marketing

Personalized Automations

Turn visitors into loyal customers with data-driven email and SMS campaigns designed to boost average order value, customer lifetime value, and satisfaction through tailored touchpoints.

Lifecycle Program Setup & Optimization

Simplify your retention strategy with CDP and CRM setup, list migration, IP warming, and advanced segmentation to ensure maximum campaign efficiency and engagement.

Insightful Reporting & Iteration

Track and optimize performance with comprehensive reporting, A/B testing, and loyalty programs, delivering clarity and measurable growth for your retention efforts.

OUR STORY

From 2020 to the present

Oct 2020

Prismfly is founded by Yusuf & Yaseen Shurbaji

Jan 2021

First hire is made

Apr 2021

Prismfly begins serving merchants internationally

Aug 2021

Team headcount hits 10

Dec 2021

Prismfly becomes 1st CRO-focused Certified Shopify Plus Partner

Jan 2022

Headcount grows from 3 to 20 in one year

Jan 2022

Awarded "Notable Emerging Partner" by Shopify

Feb 2022

Awarded "Premier Partner Status" by Recharge

Mar 2022

Team headcount hits 30

Sept 2022

1st In-Person Retreat

Dec 2022

Revenue triples year-over-year

Jan 2023

60% year-over-year team growth

May 2023

Nominated "Agency of the Year" by Recharge

Our Mission

We are dedicated to empowering positive impact

By partnering with like-minded clients and prioritizing their customers, we unlock a 3-way value exchange fueling growth.

Prismfly Team Picture

Achievements

From 2020 to the present

2020

Established in 2020

Oct 2020
Prismfly founded by Yaseen and Yusuf Shurbaji
Prismfly, founded by brothers Yaseen and Yusuf Shurbaji, emerged from their talent in running ads and optimizing the customer experience. Their vision was to aid other brands in revenue growth through conversion rate optimization, using strategy, design, and development to enhance digital experiences
City view
Mountain view
2021

GROWTH AND DIVERSIFICATION

JAN 2021
First hire is made
APR 2021
Prismfly begins serving merchants internationally
AUG 2021
Team headcount hits 10
Dec 2021
1st CRO-focused Certified Shopify Plus Partner
Our journey to becoming the first CRO-focused Certified Shopify Plus Partner was marked by relentless innovation, a deep understanding of user behavior, and a commitment to data-driven decision-making. We achieved this status by consistently leveraging Shopify Plus's features to build visually appealing stores and optimize them for conversions. Our partnership with Shopify Plus has positioned us as pioneers in conversion rate optimization within the Shopify ecosystem, setting an example for agencies worldwide.
2022

CONTINUED GROWTH

JAN 2022
Headcount grows from 3 to 20 in one year
Awarded "Notable Emerging Partner" by Shopify
Feb 2022
Awarded "Premier Partner Status" by Recharge
MAR 2022
Team headcount hits 30
In March 2022, our team's headcount reached a milestone of 30 members, reflecting our company's rapid growth and expanding capabilities. This significant increase in personnel allowed us to further enhance our services and address the growing demands of our clients with even greater expertise and resources.
jUN 2022
Yaseen & Yusuf deliver a talk at ChargeX
sEPT 2022
1st In-Person Retreat
DEC 2022
Revenue triples year-over-year
In December 2022, our company experienced a remarkable accomplishment with a threefold increase in revenue year over year, highlighting our substantial business growth and commitment to delivering value to our clients.
2023

CONTINUED GROWTH

JAN 2023
60% year-over-year team growth
APR 2023
Prismfly Launches Lifecycle Marketing Services
MAY 2023
Nominated "Agency of the Year" by Recharge
2024

CONTINUED GROWTH

JAN 2024
“Best DTC Agencies of 2024” by Scrapbook
MAY 2024
Received Recharge’s Top Agency Award “Amplify”
JUN 2024
Featured in Recharge’s Subscription Training Series
DEC 2024
Prismfly Launches a List Hygiene tool

LEADERSHIP

A trustworthy team is our greatest strength

Their proven track record sets the standard for excellence.

Yusuf Shurbaji
Co-Founder & Managing Partner
Yaseen Shurbaji
Co-Founder & Managing Partner
Sarah Chavarria
Head of Engineering
Tyler Bell
Lifecycle Marketing Lead
Martick Najarzadeh Barogh
Design Manager
Abrar Al Emad
Head of HR and People Ops

Impact

Our optimization expertise knows no boundaries

From Strategy to Execution - We deliver real results through data-driven optimization.

$475m

Client Revenue Generated

32 Days

Avg Time to Increase Revenue

29x

Avg Engagement ROI

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