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Unlock customer loyalty and scale revenue with a dedicated ecommerce retention team for building hyper-personalized flows and campaigns.
Customers are engaged at the optimal moment with behaviorally-triggered sends. Tailored touchpoints are crafted to strengthen relationships, reduce churn, and decrease over-reliance on campaigns.
Retention strategies are simplified with full-service CDP and CRM setup, including list migration, IP warming, and advanced segmentation. This ensures maximum campaign efficiency and deeper engagement.
Performance is tracked and optimized through comprehensive reporting, expertly run A/B testing, and loyalty program management. Clear insights and data-driven iterations drive measurable growth for your retention efforts.
Director of Digital Marketing, Kerusso
2.270%
Purchase Conversion Rate
341.1%
Click Thru Rate
83.4%
Open Rate
See your brand voice soar by leveraging our email marketing automation services to nurture relationships, increase engagement, and drive conversions with personalized email.
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Harness the power of high-converting SMS to get your brand into the hands of customers with targeted and relevant promotions, announcements, and updates.
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Receive a clear plan of attack in advance, aligning strategies before execution. With our detailed planning, all you need to do is approve while we handle the rest.
Advanced data insights and segmentation are applied to design and implement effective customer journeys tailored to your goals.
On-brand, action-driven messaging is crafted and deployed to captivate audiences and boost conversions.
Professionally designed email templates are delivered, optimized for brand consistency and peak performance.
Campaigns are strategically segmented and executed to ensure they reach the right people at the right time.
Consistent, engaging interactions are orchestrated across email, SMS, direct mail, and more, fully aligned with your brand.
Campaigns are continuously monitored, analyzed, and refined to maximize results and drive growth.
We'll guide your prospective customers through personalized journeys and automations toward becoming loyal brand advocates. Our data-driven approach maximizes customer lifetime value and ROI.
Let us bring order and clarity to your complex retention marketing challenges. Our data-driven approach cuts through the noise. We identify high-impact strategies tailored to your business goals. The result is simplicity, focus, and accelerated business growth.
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Lifecycle marketing is a broad term used to describe a variety of digital marketing strategies brands may use to positively influence user behavior as they move through the phases of the customer sales funnel.
The goal of lifecycle marketing is to keep users and customers engaged throughout the buying process and after so they become loyalists to your brand.
Lifecycle marketing begins during the initial attraction phase of a customer, and employs the use of personalized marketing touch points to turn users from prospects into brand advocates.
Lifecycle marketing may use a number of marketing channels including email, SMS, push notifications, and in-app messaging.
Email is the most commonly used channel in lifecycle marketing. Many brands will employ the use of a customer relationship management (CRM) tool like Klaviyo, Bloomreach, or Salesforce Marketing Cloud to automate emails in customer journeys, and use tailored segmentation and personalization within email marketing campaigns.
There are a number of benefits associated with implementing a lifecycle marketing program including:
There are many customer journeys a brand may use to deliver personalized messages to a user based upon where they are at in the marketing sales funnel. For example, a welcome flow is a type of lifecycle customer journey used to engage and nurture non-customers in order to turn them into customers.
Alternatively, a post purchase flow is a type of lifecycle customer journey used to communicate with customers after the purchase process in order to promote higher customer satisfaction, and promote customer retention.
The best way to optimize your brand’s lifecycle marketing efforts in Klaviyo is by creating better segmentation, personalization, and communication of your value propositions.
Users need to feel that brands understand their specific needs which is why an effective lifecycle marketing program should examine as many data points about a user as possible. These data points may include things like:
By using this information, brands can better predict customer’s wants and needs in order to serve the right marketing communication at the right time to promote engagement and conversion.
The four most important types of customer journeys in lifecycle marketing are as follows:
These flows cover the main areas of the marketing sales funnel including awareness, consideration, conversion, and retention.
