Shopify Speed Optimization: 15 Ways To Speed Up Shopify Website

Shopify Speed Optimization: 15 Ways To Speed Up Shopify Website

Yusuf Shurbaji
Mar 30, 2023
min read


  • Slow Shopify websites can negatively affect your ecommerce business by reducing user engagement, increasing bounce rates, and causing a negative perception of your brand, all leading to a decrease in conversions and sales.
  • Website speed is a ranking factor for search engines like Google; hence, a slow website can lower your search engine ranking, impacting website traffic negatively.
  • Visitors to slow websites are more likely to abandon their shopping carts, resulting in lost potential sales. Conversely, a fast website increases conversion rates by providing a better user experience and reducing cart abandonment.
  • A fast-loading website enhances the user experience, especially for mobile users, encouraging increased traffic and a subsequent boost in sales.
  • Fast websites contribute to building brand loyalty, encouraging customers to return for future purchases, and the theme chosen for an ecommerce site can significantly impact loading speed and brand aesthetics.


In today's fast-paced world, customers have little patience for slow websites. As a result, having a slow Shopify website can be a significant disadvantage for ecommerce stores.

A slow website can lead to lost sales, decreased user engagement, and negative brand perception. This article will help you learn how to speed up your Shopify website, but first, let’s go over why speed optimization matters.

What Are the Disadvantages of Having a Slow Shopify Website?

Slow Shopify websites can adversely impact your ecommerce business, worsening the user experience and taking a toll on your conversions. Some of the main downsides of having a slow Shopify website include the following:

  • Lower Search Engine Ranking: Website speed is a ranking factor considered by search engines like Google. A slow website can lower your search engine rankings, making it harder for potential customers to find your website. 
  • Higher Bounce Rates: Visitors often lose patience with slow-loading pages and decide to leave. As a result, having a slow website can increase your bounce rate — the percentage of site visitors who leave your website without interacting. Additionally, high bounce rates can harm your search engine ranking because search engines interpret them as a sign of poor user experience.
  • Decreased User Engagement: A slow website can decrease user engagement, as visitors are less likely to explore your website or interact with your content if they have to wait for pages to load. 
  • Negative Brand Perception: A slow website can harm your brand perception. Visitors may interpret slow loading times as a sign of poor website design or lack of investment in the user experience, potentially leading to a negative perception of your brand.
  • Lost Sales: A slow website can lead to lost sales. Because visitors who experience slow loading times are more likely to abandon their shopping carts and leave your website without making a purchase, a slow website can lead to losing sales. 

Why Is Having a Fast Shopify Website Important?

A person using a tablet for online shopping

In the world of ecommerce, store speed is everything. Your customers can be impatient, and they’ll expect your ecommerce website to load quickly and smoothly. In fact, 53% of mobile device users will leave an online store if it takes longer than three seconds to load.

 For ecommerce businesses using Shopify, website speed is even more critical. Here’s why:

  • Improved User Experience: The faster your website loads, the better the experience will be for users on your site. Customers are more likely to stay on your website and browse your product pages if they don’t have to wait for web pages to load. A smooth and seamless user experience can also help build trust with your customers, which can lead to more sales and repeat business.
  • Better Search Engine Ranking:  As noted, Google has stated that website speed is a ranking factor in its search results. A fast-loading website can help improve your search engine ranking, leading to more traffic and sales. In addition, a fast website can also help reduce your bounce rate, which is another ranking factor.
  • Increased Conversion Rates: We know that slow websites can lead to lower conversion rates. Customers who have to wait for pages to load are more likely to abandon their shopping carts and leave your website without making a purchase. On the other hand, a fast website can help increase conversion rates by providing a better user experience and reducing the likelihood of cart abandonment.
  • Mobile-Friendliness: With the rise of mobile shopping, page load speed is even more critical. Mobile users are often on slower connections and have less powerful devices than desktop users. A fast-loading website can help ensure that your mobile users have a positive experience on your website, encouraging a boost in sales. 
  • Competitive Advantage: A fast website can give you a competitive advantage over other ecommerce businesses. Customers are likely to choose the fastest-loading website. Having a fast website can also help build brand loyalty and encourage customers to return to your website in the future.

15 Ways You Can Speed Up Your Shopify Website 

Fortunately, there are several ways you can speed up your Shopify website to provide a better user experience for your customers and improve your website's SEO. Here are some tips:

1. Optimize Images 

Large image files can slow down your website's load time. You can use image optimization tools like or Image Optimizer to resize and compress images without compromising quality. 

Shopify also offers built-in image optimization features that automatically compress images and optimize image sizes. 

2. Use a Fast Theme

Themes are a critical part of your ecommerce site, impacting your brand aesthetics and loading speed. You should opt for a responsive theme designed for Shopify site speed and optimized for site performance. Try to find a high-quality theme with lightweight code and minimal design elements. One of the fastest, best-coded Shopify themes is Dawn, a minimalist design that foregrounds your products. 

3. Minimize Apps

Every app you install on your Shopify website adds additional code that can slow down your website. While many available apps are helpful, try only to use apps essential to your business and remove those you no longer need. If you need to check the performance impact of each app, you can use Shopify's App Analyzer feature.

4. Use a Content Delivery Network (CDN)

A CDN is a server network that stores cached versions of your website's content, such as images and CSS files. By caching your content on servers closer to your customers, a CDN can reduce the load time of your website. 

Shopify's CDN, Shopify Edge, is automatically enabled for all Shopify stores.

5. Enable Browser Caching

When you enable browser caching, your website's files are stored in a visitor's browser cache, where they can be quickly retrieved the next time they return to your site. 

This can significantly reduce your website's load time. You can enable browser caching by adding caching headers to your server's configuration or using a Shopify app, such as NitroPack.

6. Minify CSS and JavaScript

When you “minify” CSS and JavaScript files, you remove unnecessary characters, comments, and white space. This helps reduce the file size and can drastically improve your load time. Shopify has a built-in feature that minifies your website's files automatically.

7. Remove Unused Code

Unused code, such as scripts or stylesheets, can accumulate on your website over time and slow it down. To prevent this, you can utilize Google Chrome's Developer Tools to identify and remove unused code from your website's files.

8. Optimize Your Homepage

Your homepage is often the first page visitors see when they arrive at your website. Keep it simple and uncluttered by only displaying essential information. Avoid using too many large images or videos that can slow down your website's load time.

9. Test Your Website

You can use tools like Google PageSpeed Insights or GTmetrix to test your Shopify store's speed and identify areas you should improve. 

These tools can provide detailed information to help you optimize your website and improve its performance. Additionally, you can use Shopify's built-in store performance dashboard to monitor your website's performance over time.

10. Use Lazy Loading

Lazy loading is a technique that only loads images and videos when needed rather than loading them all at once. It can significantly reduce your website's load time, especially for pages with many pictures or videos. 

Shopify offers apps like Lazy Loading Images or Lazy Load by WP Rocket that you can use to implement lazy loading on your website.

11. Reduce HTTP Requests

Each file on your website, such as images, CSS files, and JavaScript files, requires an HTTP request to load. The more files your website has, the longer it will take to load. To reduce the number of HTTP requests, you can combine multiple CSS files and JavaScript files into a single file using tools like Gulp or Grunt.

12. Optimize Your Database

If not optimized, your website's database can slow down your site’s loading speed. To avoid this, you can utilize tools like WP-Optimize or WP Database Optimizer to remove unnecessary data and optimize your database tables.

13. Use a Fast Hosting Provider

Your website's hosting provider can significantly impact its speed. Choose a hosting provider with fast servers, SSD storage, and a CDN. Some fast and reliable hosting providers for Shopify include Shopify's hosting service, Kinsta, and SiteGround.

14. Minimize Redirects

Every time your website redirects to another page, it adds extra time to the page load time. To combat this issue and improve speed, try to minimize the number of redirects on your website. A tool like Redirect Mapper can help you identify unnecessary redirects on your website.

15. Use Browser Cache Expiration

Set an expiration date for your browser cache so that your visitors' browsers will only download your website's files once and then use the cached version for a set period. 

This can significantly reduce the load time of your website for returning visitors. You can set the cache expiration date in your website's .htaccess file.

By implementing these tips, you can increase your Shopify page speed metrics and provide a better user experience for your customers. 

You don’t have to do it alone, though. 

How Can You Speed Up Shopify Websites? Call in the Experts.

A woman celebrating while looking at a laptop

If you’re an ecommerce business owner using Shopify, you should understand just how critical website speed is for your success. 

A fast-loading website can improve the user experience, increase conversion rates, and give you a competitive advantage over other businesses. You can even speed up a Shopify website using the abovementioned tips.

However, trying to optimize your Shopify website for speed independently can be complex and time-consuming. That's where Prismfly can help. 

Here are some benefits of hiring professionals to speed up your Shopify website:

  • Expertise: Professionals specializing in website speed optimization have the knowledge and experience to address the issues slowing down your website. Additionally, they have the tools required to optimize your site, making it faster without sacrificing functionality or user experience.
  • Time-Saving: Optimizing your Shopify website for speed can cost you an incredible amount of time, which is your most valuable resource. Hiring professionals to do the job saves you time, allowing you to focus on other parts of your business.
  • Improved User Experience: A professional team can efficiently test and improve the user experience on your website, making it faster and more user-friendly. This can increase engagement and conversion rates, as visitors are more likely to stay on your website and purchase.
  • Better SEO: Since website speed is crucial for search engine rankings, having professionals optimize your site for speed can make a massive difference in your marketing efforts. Additionally, professionals may be able to help you with SEO, giving you a further edge over competitors and driving more site traffic and sales. 
  • Long-Term Savings: Investing in professional website optimization can be expensive upfront, but it can save you a fortune in the long run. A faster website can lead to increased sales and revenue, making it a wise investment for the future of your business.

Hiring industry leaders with expertise in website optimization can help you save time, enhance user experience, increase conversion rates, improve SEO, and contribute to long-term savings. In addition, this investment can result in long-term savings for your business. Professionals like the experts at Prismfly can provide the necessary expertise and experience you need to thrive in today's fast-paced ecommerce landscape.

Invest in Shopify Speed Optimization  

In ecommerce, slow loading speeds can lead to frustrated customers and lost sales. Neglecting Shopify speed optimization can be detrimental to your business. However, by investing in website speed optimization, you can provide a positive experience for your customers and build a successful ecommerce business. 

Optimizing your Shopify website for speed is crucial for providing an excellent customer experience, increasing sales, and growing your business.

Fast-track your success by asking the pros how to speed up your Shopify website.