Simple Modern

Doubling revenue with a fully custom and scalable bundling solution.

Simple Modern provides high end drinkware and food storage solutions. This work empowered customers in the purchase journey through custom bundling. The result was a higher average order value and a successful back-to-school campaign.

Services

Conversion Rate Optimization & Shopify Plus Development

Platform

Shopify

Partnering with the Prismfly team has helped us to double our D2C sales over the last year. They have deep expertise on conversion rate optimization and have helped produce significant lift through thoughtful testing. In addition, their team is easy to work with, agile, and responsive.

Mike Beckham

Co-Founder & CEO

Challenge

Ahead of the back-to-school season, customers look for a one-stop-shop to purchase products for their kids. Simple Modern's large and cost effective product assortment created a barrier for purchase. In collaboration with Simple Modern, Prismfly's team was tasked with empowering customers and creating unity among product offerings.

Approach

  • Curated bundles in order to capitalize on specific shopping seasons.
  • Built a custom solution to manage hundreds of colors (thousands of combinations).
  • Introduction of tiered discounts; buy more, save more.
  • Optimize the Bundle Builder to easily curate any collection (back-to-school, barware, etc.).

Learnings

Bundling isn't a one-size-fits-all solution. While difficult, architecting a custom solution provides any team with a more sustainable path to increasing revenue per session. A well executed custom bundling experience will in turn create a friction-free product discovery experience.

The Result

+64%
Average Order Value
+122%
Revenue
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