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Challenge

Paul Rich is a relatively young, fast-growing luxury brand. They were struggling with on-site conversion rate since most easy methods do not fair well for high-end brands. They enlisted Prismfly to optimize their site and analytics given our experience unlocking growth in the fashion & luxury space.

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Approach

• Tabbed Collection for first time visitors on desktop.
• Repositioned Shop Pay messaging on site.
• Implementation of a checkout progress bar to help provide clarity throughout the buyer journey.
• Tested subscribe & save by default.
• Split test the viability of cost on free shipping threshold.
• Addition of a sticky add-to-cart bar on desktop.
• Trust badges at checkout in order to increase conversions.

Learnings

Price and transparency was a main point of focus during the engagement. Best practices don't always yield the same results for every brand.