Challenge

It is essential to create brand first product pages with compelling, conversion friendly elements. Doing so creates an emphasis on prioritizing brand story over a transactional experience. Nutrition Faktory's product pages contained non-immersive discounting and product descriptions.

Approach

• Curate design ideas on how to further improve click rate to the product details section.
• Created a promotion "conveyer belt" to encourage users to utilize, as well as improve scrollability.
• Updated customer review section to promote reviews by highlighting best reviews and incorporating branding.
• Addition of add to cart button in the customer review section to improve access for point of purchase.
• Improved the level of effect section to include animation based on level and showcase the product in use.

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Learnings

Improving the visual aesthetic of a store, improves both conversion and customer willingness to share the brand with others.