Nutrition Faktory

Using product pages to bolster brand identity and trust.

As a leading vitamins, supplements, protein and pre-workouts eCommerce retailer, product pages are key to portraying brand identity. Prismfly was able to elevate the product pages to the desired level by capturing Nutrition Faktory's unique style.

Services

UI/UX Design & Shopify Plus Development

Platform

Shopify

Challenge

It is essential to create brand first product pages with compelling, conversion friendly elements. Doing so creates an emphasis on prioritizing brand story over a transactional experience. Nutrition Faktory's product pages contained non-immersive discounting and product descriptions.

Approach
  • Curate design ideas on how to further improve click rate to the product details section.
  • Created a promotion "conveyer belt" to encourage users to utilize, as well as improve scrollability.
  • Updated customer review section to promote reviews by highlighting best reviews and incorporating branding.
  • Addition of add to cart button in the customer review section to improve access for point of purchase.
  • Improved the level of effect section to include animation based on level and showcase the product in use.

Learnings

Improving the visual aesthetic of a store, improves both conversion and customer willingness to share the brand with others.

The Result

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