The million dollar impact of site speed optimization.
As a health & wellness technology brand, Miku connects parents with their children through high quality products. In an industry requiring speed and reliability, Miku enlisted Prismfly to improve their site speed.
Shopify Plus Development
Shopify
.svg)
.svg){kind=icon}
The Result
.svg)
Challenge
The creators of the Miku Smart Baby Monitor had a theme that was out-of-date and riddled with unnecessary code and unused app scripts. Slow website UX can quickly deteriorate usability and first-time shopper trust, and lead to a drop off in conversions.
Approach
- Elimination of render blocking (JavaScript was loading before styling).
- Removal of unused JavaScript and CSS.
- Defer off-screen images.
- Shift styling from the footer to header.
- Remove or defer loading of product page sections with a heavy load.
- Remove unnecessary apps and uninstall app remnants where applicable.
Learnings
Most sites we work with frequently have old and unused app scripts and/or code that weighs down the site speed. It takes a trained eye to remove these without impacting site functionality and Prismfly's team is seasoned when it comes to this type of project.
.svg)
We build and optimize ecommerce brands.
.svg)
.svg)
.svg)