Prismfly 2.0

Client

Kerusso

Services

Lifecycle Marketing

Time together

Website

https://www.kerusso.com/

IMPACT

The result

+70%

Welcome Flow Revenue

+100%

Welcome Flow Transactions

We engaged with Prismfly to help us reboot our email flows related to customer lifecycle management. This included addressing our deliverability, Welcome Series and Post-Purchase flow. Prismfly was quick to deliver a new and expanded Welcome Series that in the first 90 days [of engagement] produced a 300% increase in sales compared to our previous Welcome Series. They then delivered a complex Post-Purchase flow with the goal of getting more customers engaged with our loyalty program, in addition to additional offers to drive sales. Their expertise and quick work have put us in a position to capitalize on 4th quarter sales. Thanks Prismfly - you are awesome!

Chris Rainey

Director of Digital Marketing

Summary

Challenge

Email Flows were underperforming within Klaviyo, required a complete Welcome Flow rebuild.

Approach

The Welcome flow lacked strong value propositions, and didn't showcase best sellers from their top selling brands. We used a more product-focused approach that showcased their best-selling products and categories in the Welcome flow. We expanded the Welcome flow from 3 emails to 6 emails, and also included social validation like testimonials and reviews to reduce conversion friction.

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