Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
January 24, 2025
|
3
min read
Emotional Targeting is communicating to the target market using powerful emotional triggers. Emotional targeting helps you identify what changes to make for a better experience and higher revenues. Emotional targeting takes place on two levels: understanding the audience's emotional triggers and then implementing these insights on your website. Consumers benefit from emotional targeting too; they get a product which makes them feel good.
“For us to achieve our goals, we must first help our customers achieve theirs”. - Bryan Eisenberg
To optimize your site successfully and grow your business with conversion optimization, you must first recognize that there is more to customers than just gender, age, and type of device & browser they use.
Behind each device is a person, not just a hit, count, visitor, or user.
The better you understand how your customers make purchasing decisions the better of an experience you can give them which leads to more sales and higher conversions. It can be illustrated simply below:
We ran a post purchase survey for client, who gives profits on each sale to a charity, and found:
From this, we were able to create a hypothesis based on the feedback of the survey – Adding a compelling copy above the CTA button could see an increase in Add to Cart interactions and Purchases.
Consideration
Our reason for adding this piece of copy to the Product page and not anywhere else is because our funnel analysis shows that on the PDP category level, we observed the highest number of drop offs.
This experiment ran for a period of 2 weeks and its performance is listed below:
What makes a piece of content compelling? The secret ingredient to compelling content is emotion. It creates a certain level of trust which is virtually impossible to artificially manifest.
When you make an emotional connection with your audience, it is incredibly easy to steer them to the desired outcome. Once you form an emotional bond, however brief and fleeting, it makes your audience open to ideas and suggestions.
CRO Consultant
Ore has worked with clients in different verticals [e-commerce, EdTech, SaaS, Lead Gen] and helped create data-informed strategies that attract and engage customers with the most profitable behaviour, helping to increase revenue month on month.
