Built For

Hand waving

Keep Your Email List Clean, Deliverable & Effective

Domain Reputation

Cut ESP Cost

Better Performance

Get an Audit

Built For

Hand waving

Keep Your Email

Clean
Deliverable
Effective

Clean
Deliverable
Effective

LIST HYGIENE

Over time, email lists accumulate invalid addresses.

It sabotages marketing efforts.

Our scans show an ecommerce brand list can be 4-30% invalid.

The average found in these scans is 9.5%.

Bot emails
Bot emails
Bot emails
Bot emails
Bot emails
Supressed
Supressed
Supressed
Supressed
Bot emails
Supressed
Supressed
Supressed
Supressed
Bot emails
Bot emails
Bot emails
Bot emails
Bot emails
Bot emails

That's why we created List Hygiene

Prismfly List Hygiene is a fully automated tool to ensure clean, high-performing email lists in Klaviyo.That way your campaigns reach the right audience, without wasting money.

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Bulk Cleanup

A thorough clean-up of your email list involves identifying and removing invalid, spammy, or risky emails to set a strong foundation for future campaigns.

Ongoing Cleanup

Continuous monitoring and cleaning of new email addresses ensures proactive management and seamless integration into your Klaviyo workflows for an optimized list.

Over time, email lists accumulate invalid addresses.

It sabotages marketing efforts.

Our scans show an ecommerce brand list can be 4-30% invalid.

The average found in these scans is 9.5%.

That's why we created List Hygiene

Prismfly List Hygiene is a fully automated tool to ensure clean, high-performing email lists in Klaviyo.That way your campaigns reach the right audience, without wasting money.

LIST HYGIENE

Our scans show an ecommerce brand list can be 4-30% invalid.

The average found in these scans is 9.5%.

Over time, email lists accumulate invalid addresses.

It sabotages marketing efforts.

Bulk Cleanup

A thorough clean-up of your email list involves identifying and removing invalid, spammy, or risky emails to set a strong foundation for future campaigns.

Our scans show an ecommerce brand list can be 4-30% invalid.

The average found in these scans is 9.5%.

Impact

That's why we created List Hygiene

Improved 
deliverability

Protect Sender Reputation

Lower ESP
Cost

KLAVIYO INTEGRATION

Reach the right audience

Prismfly’s List Hygiene tool ensures your email campaigns reach the right audience by validating and cleaning your Klaviyo profiles.

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How it works

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Bulk Cleanup

A thorough clean-up of your email list involves identifying and removing invalid, spammy, or risky emails to set a strong foundation for future campaigns.

Ongoing Cleanup

Continuous monitoring and cleaning of new email addresses ensures proactive management and seamless integration into your Klaviyo workflows for an optimized list.

WHAT WE LOOK FOR

Industry leading coverage

DO NOT MAIL

Bot email

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL

Spam trap

Abandoned emails used by email providers to detect poor list hygiene directly impacting sender rep and potential blacklisting

DO NOT MAIL

Toxic domain

Emails with domains known for spam or fraudulent activity

DO NOT MAIL

Abuse emails

Addresses tied to spam complaints or malicious use

DO NOT MAIL

Does not exist

Addresses pointing to non-existent mailbox

DO NOT MAIL

Hard bounce risk

Addresses likely to result in permanent delivery failures

DO NOT MAIL

"Do not mail" status

Emails flagged as restricted from sending mail to

DO NOT MAIL

Catch-all emails

Catches emails sent to a domain where a mailbox does not exist

DO NOT MAIL

No MX records

Domains without valid mail server configurations

DO NOT MAIL

Unrouteable IP

IPs unable to deliver messages to the recipient's server

DO NOT MAIL (BEST PRACTICE)

Disposable emails

Single use address, often for discounts. Ineffective for long-term marketing.

CUSTOMER RECORDS ARE UPDATED OR MERGED

Typos e.g. “gmial”

When a domain or email is simply mistyped by the user

LONG-TERM RETRIES, THEN DO NOT MAIL

Full mailboxes

Email addresses unable to receive messages due to storage limits

SMART RETRIES THEN DO NOT MAIL

Temporary error

A mailbox provider was down and mail delivery was unsuccessful.

COMING SOON

SMS Checks

Email addresses unable to receive messages due to storage limits

Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL
Bot emails

Created and used at scale by malicious actors. Not real users but fake engagement & often signup via endpoint.

DO NOT MAIL

The result?
Zero invalid emails

what we look for

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Bot Emails

Automated addresses used by scripts or systems, not real users.

Spam Traps

Fake or abandoned emails used by providers to flag poor list hygiene, severely impacting sender reputation.

Toxic Domains

Emails with domains known for spam or fraudulent activity.

Disposable Emails

Temporary addresses used for one-time purposes (e.g., capturing signup discount codes).

Full mailboxes

Email addresses unable to receive messages due to storage limits

Missing MX records

Domains without valid mail server configurations

Abuse-prone emails (frequent spam reporters)

Addresses frequently reporting emails as spam

"Do not mail" statuses

Emails flagged as un-engageable or restricted from sending

Hard bounce risks

Addresses likely to result in permanent delivery failures

Abuse emails

Addresses tied to spam complaints or malicious use

Catch-all emails

Best practice is to not email them.

Typos e.g. “@gmial.com”

When a domain or email is simply mistyped by the user

Unrouteable IP

IPs unable to deliver messages to the recipient's server

Mailbox doesn't exist

Addresses pointing to non-existent mailboxes

what we look for

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Bot Emails

Automated addresses used by scripts or systems, not real users

Spam Traps

Fake or abandoned emails used by email providers to flag poor list hygiene. It severely impacts sender reputation and leads to blacklisting.

Toxic Domains

Emails with domains known for spam or fraudulent activity

Disposable Emails

Temporary addresses used for one-time purposes such as capturing email sign up discount codes

Full Mailboxes

Email addresses unable to receive messages due to storage limits

Missing MX Records

Domains without valid mail server configurations

Abuse-prone Emails

Addresses frequently reporting emails as spam

"Do not mail" Statuses

Emails flagged as un-engageable or restricted from sending

Hard Bounce Risks

Addresses likely to result in permanent delivery failures

Abuse Emails

Addresses tied to spam complaints or malicious use

Catch-all Emails

Best practice is to not email them.

Typos e.g. “@gmial.com”

When a domain or email is simply mistyped by the user.

Unrouteable IP

IPs unable to deliver messages to the recipient's server

Mailbox Doesn't Exist

Addresses pointing to non-existent mailboxes.

The results?
Zero invalid emails.

Improved Deliverability

Reduce bounce rates and ensure emails land in inboxes

Higher Engagement

Target active subscribers for better results

Protect Your Reputation

Avoid spam flags and maintain high sender scores

Lower ESP Costs

Focus on valid subscribers to reduce provider costs

Benefits

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Improved Deliverability

Reduce bounce rates and ensure emails land in inboxes

Higher Engagement

Target active subscribers for better results

Protect Your Reputation

Avoid spam flags and maintain high sender scores

Lower ESP Costs

Focus on valid subscribers to reduce provider costs

Improved Deliverability

Reduce bounce rates and ensure emails land in inboxes

Protect Your Reputation

Reduce bounce rates and ensure emails land in inboxes

Higher Engagement

Avoid spam flags and maintain high sender scores

Lower ESP Costs

Focus on valid subscribers to reduce provider costs

PRICING

Affordable for starters, optimized for scale.

Our pricing is based on your email address volume, ensuring cost efficiency as your list grows. Only pay for new, unverified email addresses opted into marketing and never placed an order.

How many emails do you have?

Minimum value is XXX

$0.0200 per email

YOUR TOTAL

$75.00 USD

/month

Use credit for any of the following:

  • Email Validation

  • ActivityData

  • UX & Brand Design

  • Lifecycle Marketing

For email credit over

1,000,000

/ month

Let's Talk

No contracts. Cancel anytime

FAQ

Frequently asked questions

Doesn’t my email platform provide this?

No, it’s counter-productive to the billing model of most ESPs as they charge based on email volume and list size.

Can’t I just segment by engagement?

No, even engaged lists degrade over time as emails become invalid or bots infiltrate, which we’ve confirmed through extensive testing.

What is included in the initial bulk email validation?

The initial bulk email validation involves thoroughly analyzing your existing email lists to identify and remove invalid, risky, or inactive email addresses. This process sets a strong foundation by ensuring your campaigns are sent to active and valid subscribers only.

Will this tool integrate seamlessly with my current Klaviyo setup?

Yes, the tool integrates seamlessly with your Klaviyo workflows. Once the initial setup is complete, the ongoing hygiene process will run smoothly in the background without disrupting your email campaigns.

How is the pricing determined for my email list?

Pricing starts at $60 per month and is tiered based on the volume of emails scanned. Refer to the pricing table for detailed rates based on your email opt-in volume.

We only scan emails who are subscribed to marketing and have not purchased. This criteria can be adjusted for special use cases.

Improve the efficiency and effectiveness of your email campaigns.