OS 2.0 refresh strikes the balance of performance and branding.
Xtrema designs 100% ceramic cookware, with an emphasis on safer, healthier, longer lasting products compared to non-stick or ceramic-coated competitors. Their team approached Prismfly to create an entirely fresh eCommerce experience. The final deliverable improved aesthetics and scalability, increased conversions, and helped transform visitors into believers.
UI/UX Design & Shopify Development
Shopify
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The Result
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Challenge
Prior to Prismfly's Holistic Site Build, Xtrema was suffering from a poor conversion rate likely due to the lack of "lifestyle" associated with the site. This led to the majority of users not grasping the benefits and value proposition of their healthier product line. The goal was clear, have a new site launched in time for the 2022 Holiday season.
Approach
- Full website redesign (in conjunction with their photographer and copywriter).
- Conducted qualitative and quantitative customer and visitor research.
- Created new website information architecture, UX layout, wireframes, and defined a style tile.
- Improve the user experience and visual aesthetic while driving conversion rate.
Learnings
Xtrema felt that their main competitors were other ceramic brands, however, our research uncovered that it was in fact non-stick products fighting for the bulk of their customers. This insight influenced the direction for copy and benefit messaging.
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We build and optimize ecommerce brands.
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