4 weeks prior to launch, heavy fan, media and PR anticipation, a half-finished website, and no developer, Prismfly steps in to get Twentynine Palms to a pixel-perfect launch.
4 Weeks
Development Time
95
Site Speed Performance
The brainchild of Hollywood icon, Jared Leto, and Mediterranean wellness brand founder, Jonathan Kern, Twentynine Palms is a luxury skin, body, and home care brand.
This launch was massively anticipated by publications including Vogue, USA Today, The Hollywood Journal, and millions of fans. 4 weeks prior to launch, their developer dropped out without notice. Prismfly was enlisted to finish the majority of development work and support in getting the site to a pixel-perfect state for launch, as well as ongoing post-launch monitoring.
With all eyes on the brand; launch went flawlessly with 0 major bugs, fans were delighted and peace on earth was achieved.
Esquire - The best face wash for every skin type.
Fast Company - Jared Leto breaks into the beauty business.
GQ - Best new items.
Vanity Fair - Jared Leto is in a desert state of mind.
Vogue - More than a mirage.
Vogue Business - Jared Leto is launching a lifestyle brand, starting with skincare.
Vogue UK - Jared Leto turns beauty guru.
W Magazine - Products that evoke the harmony of the desert.