Saving the (launch) day for Jared Leto's skincare brand.

The brainchild of Hollywood icon, Jared Leto, and Mediterranean wellness brand founder, Jonathan Kern, Twentynine Palms is a luxury skin, body, and home care brand.

Challenge

This launch was massively anticipated by publications including Vogue, USA Today, The Hollywood Journal, and millions of fans. 4 weeks prior to launch, their developer dropped out without notice. Prismfly was enlisted to finish the majority of development work and support in getting the site to a pixel-perfect state for launch, as well as ongoing post-launch monitoring.

Approach

• High attention to detail with multiple QA cycles to ensure bug-free code at launch.
• Provided around the clock post-launch monitoring for 48 hours.
• The design went through hundreds of rounds of iterations which required our development to be meticulous.
• Strategized a roll out plan consistent with their goals.
• Consultative throughout the process to bridge gaps.

The Result

With all eyes on the brand; launch went flawlessly with 0 major bugs, fans were delighted and peace on earth was achieved.

Esquire - The best face wash for every skin type.

‍Fast Company - Jared Leto breaks into the beauty business.

‍GQ - Best new items.

‍Vanity Fair - Jared Leto is in a desert state of mind.

‍Vogue - More than a mirage.

‍Vogue Business - Jared Leto is launching a lifestyle brand, starting with skincare.

‍Vogue UK - Jared Leto turns beauty guru.

‍W Magazine - Products that evoke the harmony of the desert.