Project Overview 

Talli, known for baby and adult care monitoring solutions, needed a stronger ecommerce platform to support their growing product line.

Outgrowing Squarespace, they sought a migration to Shopify to create a high-converting, fast, and intuitive shopping experience that resonated with both new and existing customers.

To maximize the impact of the migration, design became a core element to align the branding with Talli's new direction and expanding offering.

Strategy and Approach

The project began with an in-depth analysis of Talli’s existing brand and UI needs, focusing on creating a dual-product experience for both baby and adult care lines. 

A new style guide and branding updates were established while incorporating the brand’s new line of lifestyle trackers for senior adults.

The migration from Squarespace to Shopify involved custom tooling and code to  map and transfer customer data seamlessly. 

Shopify's Pixels and custom structured data were used to improve analytics, usability, and ensure easy management for Talli’s team post-launch.

Challenges

The main challenges included aligning the branding for two distinct product lines, baby care and adult care, while ensuring that both segments fit under a unified brand identity. 

The migration from Squarespace to Shopify also required careful planning to manage the transition of all site data and ensure the site performed well post-migration.

Additionally, mid-project design requests, such as adjustments to the homepage and color palette, needed to be accommodated without disrupting the overall project timeline.

Results and Outcome

The migration led to notable improvements in site performance, with mobile scores rising from 27 to 71 and desktop scores increasing from 54 to 86. Accessibility also improved significantly, moving from 83 to 97.

Key metrics also saw positive changes, including a 48.78% increase in conversion rate, a 5.24% reduction in bounce rate, and a 6.52% increase in revenue per unique visitor.

The new site met Talli’s needs for improved usability, performance, and brand clarity, allowing the company to manage their product lines more effectively.  Talli was highly satisfied with the outcome, praising the smooth execution and flexibility throughout the project.

Takeaways & Learnings

This project highlighted the importance of maintaining flexibility and adapting to evolving project needs. 

Balancing a dual-product brand and handling mid-project design revisions underscored the need for strategic problem-solving and efficient communication. 

The use of a blend of custom tools and Shopify's out-of-the-box solutions demonstrated that even within tight timelines, it’s possible to deliver both a visually appealing and high-performing site. 

Ultimately, careful planning, collaboration, and a focus on user experience were key to the project’s success.

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