Princess Polly sees a 122x return leveraging Prismfly's CRO team.

Client Profile 

Princess Polly is a major fashion retailer serving a global audience. Their dynamic approach to apparel caters to a fashion-forward audience.

Princess Polly sought to enhance their digital experience and enlisted Prismfly given their track record in building and running robust ecommerce optimization roadmaps. 

‍Program Overview

In the first 18 months, Prismfly built and ran an optimization program for Princess Polly, acting as an extension of their team across both the U.S. and Australian domains. 

The program covers both onsite user journey A/B testing and includes merchandising optimization within Nosto. The program is built to convert visitors into long-term customers and enhance the shopping experience. 

Outcome 

Prismfly's CRO team conducted 56 tests in 18 months, with 24 showing positive financial impact, demonstrating a strategic approach to enhancing user experience. This rigorous testing yielded a remarkable 122x retainer ROI, underscoring the program's effectiveness in optimizing the ecommerce platform for substantial growth and customer engagement.

Areas of optimization included: 

• Collection Filters
• Sitewide CTAs
• Checkout UI 
• Upsell Placement 
• Cart Drawer Redesign 
• Navigation Overhaul 
• Popup Timing Optimization
• Nosto Product Recommendation Optimization
• Sizing Inputs
• Product Image Gallery Functionality
• Urgency Messaging 
• Rewards Page Improvements
• Infinite load vs Pagination 
• Announcement Bar Placement 
• Quick Add to Bag & PDP Add to Bag Optimization

‍‍Takeaways

Subtle UI adjustments, rooted in user-centric design, significantly boosted ecommerce engagement and revenue. This strategy illustrates the power of targeted enhancements in the online shopping experience, emphasizing the importance of intuitive design in improving ecommerce performance.