Challenge

The internal team required a way to easily manage inventory for products sold individually, as well as part of bundles. They also struggled to find an off the shelf offering that truly showcased their brand look and feel.

Approach

As we do for most projects, we began with initial customer research. After spending time with the Max Effort team, our designers were able to capture the spirit of their brand within a bespoke Bundle Builder. It was vital that we structured controls for the clients' internal team, in order to give them full oversight and decision power of the level of customization and discounting.

Learnings

Bundling isn't a one-size-fits-all solution. While difficult, architecting a custom solution provides any team with a more sustainable path to increasing revenue per session. A well executed custom bundling experience will in turn create a friction-free product discovery experience.