Challenge

As a brand with a relatively high average order value, Luxy Hair was used to the common purchase barrier associated. This coupled with a lack of clarity surrounding taxes and duties for international shoppers regarding their geo-location caused increased friction at the point of sale, and therefore a decrease in conversion rates.

Approach

• Addition of Shop Pay to offer installments to help lower the price constraint on customers.
• Multi-variant test the value proposition surrounding installment messaging.
• Split test taxes and duties for different international geo-locations, by including in product cost or calculating at checkout.

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Learnings

There are hundreds of financing options. With each having varying costs and performance implications, it is essential to split test messaging and placement to ensure customer profile alignment.