Challenge

As a high AOV manufacturer of technical products, Cobra was experiencing high drop-off rates throughout the conversion funnel. This included high user-end friction when filling out required fields to complete purchase. This in tandem with complex product detail pages lead to users getting lost in features and functions even when prepared to complete a purchase.

Approach

• Addition of sticky add-to-cart button to allow each customer to decide end of their own purchase journey.
• Implementation of express pay options; PayPal, Amazon Pay & Shop Pay.
• Focused on increasing the speed of checkout process in order to increase conversions.

Learnings

Similar to the majority of eCommerce brands, prior to a partnership with Prismfly the Cobra team was reporting retroactively when it came to conversions. In the first couple of months partnered with Prismfly, we saw double digit lifts in a variety of key metrics, which showcased the power of thoughtful Conversion Rate Optimization.