Ecommerce

Increase eCommerce Sales With These 15 Actionable Tips

Yusuf Shurbaji
Mar 7, 2023
10
min read

As an online business owner, increasing your eCommerce sales is the ultimate goal. Whether you're just starting out or have an established eCommerce brand, you can always do more to boost your bottom line. 

With our expertise and variety of CRO services, Prismfly is here to help you grow. The following 15 actionable tips will help you increase eCommerce sales and optimize your marketing strategy.

How Can You Ramp Up Your eCommerce Business?

1. Embrace Email Marketing Automation

Email marketing automation is an essential tool to drive eCommerce sales. It can help you engage with your audience, promote your eCommerce brand, and encourage repeat purchases, all without constant attention. 

Automation really is the way of the future, as every industry around the globe is proving daily. With email marketing automation, you can set up drip campaigns, retargeting campaigns, and abandoned cart emails. 

A drip campaign is an email marketing campaign that sends personalized emails to your subscribers based on your chosen triggers. For example, a user may get an auto-generated email upon subscription and another three days later. These emails are pre-written and pre-scheduled, and they do a great job of keeping your brand in your users’ consciousness. 

These are called drip campaigns because your communications “drip” into their inbox. By leveraging email marketing automation, you can segment your email list and send personalized emails to your target audience based on a number of factors.

 Personalization is also an excellent tool to drive sales — but more on that later. 

2. Optimize Product Pages for SEO Best Practices
A man browsing through an ecommerce site

SEO is crucial for eCommerce websites. Search Engine Optimization (SEO) is the process of improving your website in order to increase visibility on Google and other search engines when people search for your products, services, or expertise. 

Optimizing your product pages by utilizing SEO tools can help increase eCommerce sales. Ensure that you have product titles that are clear and concise, meta descriptions that are engaging, and keyword-rich descriptions. When optimizing your eCommerce site for SEO, keep your target audience in mind and understand the search terms they're using to find your products. 

Cast a broad net in terms of your anticipated search terms to account for human error; sometimes, people know what they want but don’t know the right words to say to find it. 

3. Fine-Tune the User Experience on Mobile Devices

Assume that many users will view your site on a mobile device, like an iPad or smartphone. There is nothing more frustrating to a mobile user than a site that clearly was designed with exclusively desktop users in mind. Mobile optimization is crucial in today's digital age. 

With more people using their mobile devices for online shopping, optimizing your eCommerce site for mobile can help increase eCommerce sales. To optimize the mobile shopping experience, ensure your eCommerce website is mobile-friendly with a responsive design, fast page load times, and easy navigation.

4. Offer High-Quality Rewards for Loyal Customers

A loyal customer is worth every investment your company can make, and loyalty programs can help you encourage that brand loyalty. Loyalty programs can help you boost eCommerce sales and retain your existing customers. 

By offering high-quality rewards for your loyal customers, you can encourage repeat purchases and increase customer retention. Additionally, you are able to create a positive public image for your brand: you care about your customers, so prove it! 

Consider offering points-based programs, exclusive deals, or discounts on future purchases.

5. Entice New Customers With Online Sale Popups

Who doesn’t love a coupon? Who can resist a flash sale? Online sale popups are an effective way to entice new customers to your eCommerce site.

 By offering a limited-time discount or promotion, you can create a sense of urgency and encourage potential customers to make a purchase. However, ensure your pop-ups are not overbearing or overwhelming; they should read as an invitation to an exclusive event rather than a forceful plea for attention. 

Ensure your sales pop-up is eye-catching, easy to dismiss, and mobile-friendly. When a pop-up is not mobile-friendly, especially when it’s hard to read or close on mobile, you may end up shooting yourself in the foot and pushing the potential customer away. 

6. Build a Following on Social Media

Social media content marketing can be an effective way to build your eCommerce brand, engage with your target audience, and increase eCommerce sales. By creating a social media presence, you can share content, promote your products, and drive traffic to your eCommerce site. 

Consider running social media ads, creating engaging video and visual content, and leveraging user-generated content to build your following. Also, consider partnering with existing influencers. Influencers aren’t just for beauty brands and health products. No matter your industry, there’s an influencer on TikTok and Instagram helping businesses like yours connect with clients. 

Don’t forget to consider your target audience when selecting your ad platform. There may be a ton of cool dancing grandmothers on TikTok, but Facebook might be a better platform to advertise to seniors. 

7. Upgrade Your Online Store Host Platform

Your eCommerce platform is the foundation of your online business. Upgrading to a more advanced platform with more advanced tools can help increase eCommerce sales. 

Look for a platform that offers features such as abandoned cart recovery, easy checkout, and robust analytics. Ensure that your eCommerce platform is mobile-friendly, SEO-friendly, and scalable. Your host platform should be able to help your business grow and grow along with you.

8. Streamline the Checkout Process

The checkout process is a critical part of the purchase process, and streamlining it can help increase eCommerce sales. The last thing you want is a potential customer getting all the way to the checkout page and abandoning their shopping cart at the last minute. 

Speed is your friend since you don’t want to leave any room for users to second-guess their purchases. Ensure your checkout page is easy to use, has a sense of urgency, and offers multiple payment options, such as PayPal, Klarna, or credit card. 

Consider offering a guest checkout option to streamline the checkout process even further. Do collect an email from your guest checkout transactions as well, as they may be a potential loyal customer who is unsure about an account at this time. 

9. Look for Potential Upsell Opportunities

Look for places to increase your average order value (AOV) without being annoying. No one likes a used car salesman, but everyone loves a helpful, knowledgeable, and personable clerk. 

Upselling, or persuading your customer to make a more expensive purchase, is an effective way to increase overall sales and boost your AOV. Look for potential upsell opportunities on your eCommerce site, such as complementary products or product accessories. 

Did your user spend time on a product page and then ultimately not add to cart? Remind them with a “Recently Viewed” section as they jump from page to page. Amazon’s “Frequently Purchased Together” section on its product pages is a solid example of upselling that follows the rules: ensure that your upsell offers are relevant, targeted, and provide added value to your customers.

10. Add a Powerful CTA (Call to Action) to Your Emails
A woman checking her email notification through her phone

Every email you send your subscribers should have a clear call to action (CTA). A CTA can be a button or a link that encourages subscribers to take action, such as making a purchase, following your business on social media, or signing up for a newsletter. 

By including a strong CTA in your emails, you can increase the likelihood of subscribers taking action and converting into paying customers. Emails without a clear CTA are more likely to be discarded without an immediate benefit to your company. Don’t waste your space in your users’ inboxes — have a relevant CTA!

11. Use Customer Surveys To Unlock Valuable Insights From Customers

To improve your eCommerce business, it's essential to understand your customers' needs and preferences. Customer surveys are a great way to gather customer feedback and identify areas where you can improve. 

Onsite surveys and email surveys both have pros and cons, so why not use a mix? Create surveys that ask specific and actionable questions related to your business, like questions regarding product preferences or customer experience. 

Gather both quantitative and qualitative data. When you ask the customer to rate a product or an experience on a scale of one to five, don’t forget to ask them why they gave that rating. By analyzing the data collected from customer surveys, you can make informed decisions about how to improve your eCommerce site and increase conversions.

12. Use Live Chat or Chatbots

Live chat or chatbots are great tools to improve the customer experience on your eCommerce site. By offering a live chat option, you can quickly answer customer questions and address any concerns they may have, ultimately leading to increased customer satisfaction and sales. 

You can’t always have a live person on the other side to assist, but AI-powered chatbots are getting more lifelike by the minute. Chatbots are automated tools that can assist customers with their questions and help guide them through the purchase process. 

Even chatbots can feel more personalized than just an FAQ page, especially when you give your chatbot a human name, like Alexa. Many AI chatbots are capable of learning from user input, so the more a customer uses the chatbot, the more personalized their experience will become. 

By implementing these tools, you can create a more streamlined customer journey and improve conversion rates.

13. A/B Test Different Marketing and UX Strategies

A/B testing is a great way to optimize your eCommerce campaigns and improve conversion rates. A/B testing describes the process of testing two different versions of something simultaneously; half your users interface with the A version, half interact with the B version, and in the end, you compare their reactions to each. 

By testing different variables within your marketing campaigns and UI design (such as email subject lines, product descriptions, or landing page layouts), you can determine what resonates best with your target audience and adjust your strategies accordingly. Prismfly has helped several businesses use A/B testing tools to conduct these tests and improve their sales 

14. Build a Trustworthy Brand Image with Social Proof

Social proof is a powerful tool that can help build trust with potential customers and increase conversion rates. Social proof can take many forms, such as customer reviews or testimonials, social media mentions, or influencer endorsements. 

We’ve all heard the joke that if it’s not on the first page of Google search results, it doesn’t exist. It’s funny because it’s true. If no one talks about your brand online, potential new customers may not even know you exist or assume you’re a scam. 

Social proof is like word of mouth for the digital age; it means getting a real person to advocate for your brand. Detailed five-star reviews for real customers, even if they’re compensated for their testimonials, are an essential part of humanizing and elevating your brand. By leveraging social proof, you can create a trustworthy brand image that can help entice potential customers to make a purchase.

15. Track and Analyze User Engagement
Various notifications popping out of a tablet

To improve your eCommerce site and increase conversions, it's essential to track and analyze user engagement metrics. These metrics can include bounce rate, average order value, cart abandonment rate, and others. 

Data is useless unless you know how to use it. By analyzing these metrics, you can identify areas where your eCommerce site can be improved and take action to address any issues. Google Analytics and similar tools can help you track these metrics and gain valuable insights into your eCommerce business.

Take Your eCommerce Store to the Next Level

Implementing these tips can help you boost your eCommerce sales and take your online business to the next level. 

By optimizing your eCommerce site for search engines, improving the user experience, and leveraging different digital marketing tactics, you can attract new customers, retain existing ones, and ultimately improve your bottom line. 

So, what are you waiting for? Start implementing these tips today, and watch your eCommerce business thrive.

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