In today's fast-paced digital landscape, businesses need strategies that deliver maximum results with minimal investment.
Quick-win experiments—low-effort, high-impact tests—are designed to validate hypotheses and drive conversions swiftly.
These experiments, often requiring minimal development time, are invaluable for rapidly gathering insights and optimizing performance.
By implementing these easy-to-develop tests, businesses can swiftly identify effective strategies, ensuring efficient resource allocation and agile responses to market trends.
This approach enhances growth and user experience while ensuring competitiveness.
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Here are three quick-to-develop experiments that can significantly boost your revenue
1. Additional Product Carousel on the Homepage
Data analysis indicated that a particular collection is among the top revenue-generating products, even though these products are not among the top-selling by units.
Based on this, it was hypothesized that adding an additional product carousel to the homepage displaying these products would improve the conversion rate.
Results
- +7.95% uplift in Add to Carts
- +23.3% uplift in Conversion Rate
- +22.6% uplift in Revenue per User
Constantly perform data analysis on which collections and products are top-selling or trendy.
Don’t be afraid to add more than one or two product carousels to the homepage. Many users land on the homepage, so promote your products prominently.
2. Move the Sticky Add to Cart Bar from the Top to the Bottom on Desktop
Analysis revealed that only 16% of users who visit the product page add a product to the cart. Additionally, the sticky Add to Cart bar was at the top of the page.
It was hypothesized that moving the sticky Add to Cart bar from the top to the bottom would increase Add to Carts, positively affecting the conversion rate.
Results
- +3.76% uplift in Add to Carts
- +9.07% uplift in Conversion Rate
- +6.86% uplift in Revenue per User
Placing the sticky Add to Cart bar at the bottom of the page is a best practice and a familiar placement for users.
If a sticky Add to Cart bar is not present on desktop (it should be obvious on mobile), it’s beneficial to add one.
3. Product Count Indication on the Cart Icon in the Navigation
A UI review suggested that consumers were not noticing the number of items added to their cart due to the colors blending into the background.
The product count indication was updated with a more prominent color.
Results
- +5.96% uplift in Transactions
Firstly, the product count indication in the cart drawer icon in the top navigation is essential.
Secondly, ensure it is prominent and visually striking to motivate users to click on it and start their checkout process.
Bonus: Remove “Return to Cart” CTA
We often refer to this Call to Action as a distraction.
However, it is a quick-to-develop and safe experiment as users may use the breadcrumbs or back button to go to previous stages, so you would not be removing anything critical.
This button encourages users to reconsider their cart items, potentially delaying or stopping the transaction.
The Bottom Line
These low-effort experiments can lead to significant improvements in the conversion rate and revenue.
By continuously analyzing data and making small, strategic changes, you can quickly validate what works, optimize your website, and drive better conversion rates.
Remember, even minor tweaks can have a substantial impact, so never underestimate the power of iterative improvements. Embrace these quick wins and watch your conversions grow.
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